Prime Minister Manmohan Singh on Thursday launched a national mobile number portability (MNP), a measure that will allow users to switch operators without losing their phone number.
Customers will pay a maximum of Rs 19 for an operator to modify their networks and the new operator has the option either to waive the fee or reduce it. However, a consumer will be obliged to proceed with an operator for a minimum period of three months to operate the service MNP.
mobile number portability, require operators to improve the quality of mobile services, because they do not want to lose customers to competitors.
first launch of MNP services in Haryana, in November last year. However, companies such as Idea Cellular and Vodafone have started marketing the service to subscribers in the rest of the country even before the nationwide distribution took place.
Idea Cellular, which launched the "I have no idea? Get Idea" campaign to lure customers from rival phone companies, has also established a hotline to help customers looking to switch carriers.
More players are expected to undertake similar activities to maintain their user base, competition should heat up after the deployment of nationwide services that telephone companies MNP seek to divert customers from their competitors.
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