The announcement was first made to the JetBlue employees on Wednesday evening, which was repeated in London on Thursday morning. The plan to accommodate all kinds of travelers by cutting down on the extremely high-priced business class tickets of the airline and providing travelers with an option which is both cheaper and posh mint has been reportedly cooking for a few months, if rumors were to be believed. The CEO of JetBlue Airline, Robin Hayes was planning these changes for months apparently.
To start with, the airline will conduct services from JFK International Airport in NYC and Logan International Airport in Boston to London, though the airport in London hasn’t been specified yet.
The Transatlantic-jump is a gamble in the eyes of the airline company which it is ready to take. The carrier served as a major domestic airline service, but as soon as it comes to the arena of international service especially, in one of the most competitive routes from the US, it will face a storm of competitors with all the well-established global airline alliances as well as the struggling low-cost carriers.
Subsequently, the share price rose for Jetblue on Wednesday after the announcement keeping with the trend since January 2018.
JetBlue has been trying to start trans-Atlantic flights since 2016, when it ordered A321 single-aisle aircrafts with the idea of having aircrafts with extra fuel tanks for longer routes. For services to Europe starting with London, it will switch 13 existing orders of the A321LR, which comes with a capacity to fly 4,000 nautical miles, adequate to make a round from the Northeast US to Western Europe with a passenger capacity of 206. The capacity is similar to that of the Boeing 757-200.
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